September 1, 2003
PressThink: An Introduction
Today we say media instead of "the press." But it's a mistake. The press has become the ghost of democracy in the media machine, and we need to keep it alive.
In 1996, when Disney bought ABC, it came into possession of a few daily newspapers, which were owned by Capital Cities, which owned ABC. One of them was the Kansas City Star. Someone prevailed on Disney boss Michael Eisner, and in March of that year he went to Kansas City to speak to the Star staff. They were nervous. Disney on the city desk?
According to the account that ran in the Star, it went okay: “First question: Will Disney sell the Star? No; Disney likes acquiring properties, not selling them, Eisner said. While nothing is guaranteed forever, he made it clear he’d rather buy than sell. Someone asked what he liked and didn’t like about the paper. He deferred, saying he’s not an expert on newspapers.”
Eisner had a very advanced grasp of the media industry, but not of newspapers and the good they could do. Despite what he said about acquiring properties, it was not obvious to him why Disney should want an editorial vehicle like the Star. Newspapers were about the prosaic, the real and the local. Disney was about the fantastic, the imaginary, the global. It wasn’t a hard decision. A year later, Dinsey sold the Star, the Fort Worth Star-Telegram and two smaller newspapers. (They became part of Knight Ridder, Inc.) Having ingested a little of the press as a consequence of his Big Media buy, Eisner quickly spat out the pieces. “What do I want with them?” At the time, the Kansas City and Fort Worth properties were earning profits of about 25 percent a year. I wonder if he knew that Walt Disney himself once delivered papers for the Kanas City Star, rising at 3:30 am to work with father and brother in the family livelihood. Probably he did know. But would he want that ghost around?
I am a press critic, an observer of journalism’s habits, and also a writer trying to make sense of the world. I am interested in the ideas about journalism that journalists work within, and those they feel they can work without. I try to discover the consequences in the world that result from having the kind of press we do.
I call this blog PressThink because that’s the kind of work I do. The title points to forms of thought that identify “journalism” to itself— but also to the habit of not thinking about certain things. The subatomic force that holds the pack of reporters together as they swarm around a story, there’s an example of pressthink. Without it there could be no pack; the pieces would come flying apart. There is a strange energy there, holding smart people to dumb practices.
The mind of the press is under strain these days. Part of it comes from citizen critics who are gaining some of the tools to do what professional journalists have always done. Often, they don’t think the way the pros do, which is fortunate… more or less. Another strain involves turnover in the technology platform on which mainstream journalism has rested for so long. The supremacy of the “one to many” media system has ended, and vastly different patterns are emerging.
Another source of strain, of course, is the gradual state of tending toward Absolute Commercialization, (AC) which is present in almost all media environments. AC is a dark force in journalism, a hollower out. It chills and empties. And a fourth strain on press thinking is there because the professional culture of the press is not as open (about journalism) as it might be, even though individual journalists are quite aware of what’s happening and bear a sophisticated sense of their profession’s role in it.
So “pressthink” exists. At least I say it does. The burden on PressThink is to illustrate this claim and be entertaining about it. Ideas saying what a press is for created the one we have today. Ideas about what journlism essentially is keep it the way it is. Press thinking is under pressure today and more in motion. No one knows where the next wave is supposed to come from. Key symbols are up for grabs. And “who is a journalist?” is asked with a vengeance— especially online.
Which gets to why I call this blog PressThink, and not mediathink. Today we say media instead of “the press.” But I don’t recommend it. I think it was a mistake when we began to do that— call the people who were the press something else, more modern, abstract, inclusive, elastic, and of course more commercial, The Media. This is a habit we imported into our national language, but nations can get that kind of thing wrong.
We need to keep the press from being absorbed into The Media. This means keeping the word press, which is antiquated. But included under its modern umbrella should be all who do the serious work in journalism, regardless of what technology they use. The people who will invent the next press in America—and who are doing it now online—continue an experiment at least 250 years old. It has a powerful social history and political legend attached. Among many sites I admire, I admire TomPaine.com on this particular point. It leaves the arrow pointing backward to Paine the troublemaking democrat and political journalist, reviving his name for symbolic purpose in the present.
By such means the press goes on.
The institution dates from the age when printing was all there was of the “mass” media. Press comprehended all of media then, but that of course was centuries ago. Today, it echoes with “freedom of the press,” which is connected to free speech, which is basic to free citizens. The modern press is a carrier for public service ideals and it has an inherently political identity, even though it’s always been a business too. Working for the media but within the imaginary of the press has become normal practice for tens of thousands of American journalists.
So the press is a backward glancing term. To me that’s what’s great about it. It points back to the history of struggle for press liberty, to the long rise of public opinion, and of course to the Constitution, a source from which The Media try to draw legitimacy. But the First Amendment actually speaks of the press. It doesn’t mention media. Anyone could, but then almost no one does, uphold “freedom of the media” as a great right— worth defending and even dying for.
Ghost of democracy in the media machine. That’s the press today. My sense is that Michael Eisner knew that. What’s yours?
Posted by Jay Rosen at September 1, 2003 4:03 PM Print
A splendid manifesto, and an ambitious agenda. How do we explode pressthink and send the pieces flying apart in more interesting directions? Or is the fact that so many journalist already realize that they work by way of or alongside pressthink suggest that the energy to change things can't come from within the media--excuse me, the press? Dumping the term "media" alone is a great first move.
Posted by: Jeff Sharlet at September 11, 2003 11:38 AM | Permalink
Ghost of democracy in the media machine.
Then again, if we want to define democracy in the more ideal terms of freedom of expression and EQUAL representation of opposing views, etc. then one only has to take a look at who owns the media mcahine to conclude that most certainly there is only a ghost of democracy left in it.
It's true that a paradigm shift is coming. With a climate such as ours, where the president is not elected by the majority of people, the mask of the drug war's been lifted, and the RIAA is suing its customers, people see that freedom's being taken from them.
Posted by: chimchim at September 15, 2003 4:50 PM | Permalink
I agree that the supremacy of the one-to-many, or "broacast" model, of media is over.
But it hasn't gone away.
The internet and its many-to-many paradigm will change the function of broadcast media, just as television changed the function of radio.
There will be displacement, but the "old media" will be with us for some time yet.
Posted by: Michael Heraghty at October 17, 2003 8:54 AM | Permalink
The word "Press" calls to my mind the Gutenburg printing press, and the way that newspaper is still basically being produced nowadays. However, that is changing so quickly. Will news'paper' continue to be produced that way and for how long? Maybe it takes the recent complete blackout of the west coast to jolt us a bit as to how underneath the press is electricity. And that electricity constantly tranforms the press. I think the word journalism is maybe more a more flexible description of what journalists do.
I was attracted to this post because of the words "subatomic force that holds the pack of reporters together as they swarm around a story... Without it there could be no pack; the pieces would come flying apart. There is a strange energy there, holding smart people to dumb practices". I think you've captured the essence of journalism and its problems pretty well with these words, or maybe I find in them an echo of something I recently discovered in reading McLuhan and commented on here (I'm La NuiT).
"...nations can get that kind of thing wrong."
That is an important statement. It presupposes a right and a wrong and an ability to see the difference. It also tells us that we're all in this together, and that how we think and talk about things matters.
It may be unpopular to notice that you can make damaging mistakes, but we need to accept that burden to increase our strength.
Posted by: Britt Blaser at November 5, 2003 7:33 PM | Permalink