August 27, 2004
From a Small Circular Stage in a Sea of ThousandsToday's announcement had ideas in it. Bush will speak from a theatre in the round, addressing the nation by standing among citizens. It's a switch to a more vertical image of authority. CNN announced a similar move. They will speak from a diner. MSNBC will come to us from Herald Square. Why?The art and design of political conventions are advancing before our eyes. The old forms are breaking up. The stage is literally coming apart. New ideas are emerging in how to “carry” the convention to the rest of the nation— and how to get people to watch. The latest news confirms it. Once they built a stage for the convention. And on that stage a raised platform, a dias, with a microphone. This was an idea about authority, and clear sight lines. But some ideas are changing. “President Bush will give his acceptance speech at the Republican National Convention next week from a small circular stage in a sea of thousands of delegates and other guests,” wrote Michael Slackman in the New York Times today. (Aug. 27) In a sea of thousands is a leader who can step up just a little and yet be heard. “He is not just trapped by a stage,” Mr. McKinnon said. “He doesn’t have the usual comforts of a stage behind him. To me that says strength, that he is willing to stand out there alone.” (That’s Mark McKinnon, Bush’s chief media adviser.) The advisers are thinking different thoughts these days, and the Republicans have bolder ones. “Only yesterday did campaign aides disclose their plans,” wrote Slackman, “which include a reconfiguration of the convention hall the night the president is in town.” Old rules: the candidate enters the hall to climb the stage from which others have been cheering him. He joins a theatre in progress over four nights, as the culminating act. New rules: the candidate “acts” by stepping out from behind the podium, forsaking the protections of the stage, planting himself among his supporters and speaking to the nation from there— a space newly claimed. (Flashback is to the President with the bullhorn at the Trade Center, surrounded by rescue workers.) Symbolically, Bush is more at risk that way. Without protections. The President’s appearence in the hall is still the culminating event , but it’s a more orginal action. From Wednesday to Thursday night, the Garden will have an entirely new set built: a theater in the round for Bush. The best the Democrats could manage in Boston was Kerry the backslapper enters from the rear of the Fleet and works forward to the podium. (Flashback is to Clinton happy and confident at the State of the Union.) But Bush won’t be taking the podium Thursday night. Instead, podium space re-arranges itself around his intentions. And so he’s not just speaking to us. He’s coming closer to do it. Down from the stage and into the crowd was a move the Democrats considered. They almost built a round stage for the Fleet Center, but decided in the end it was too difficult. And too big a leap. “We wanted the president to be closer to people and surrounded by people,” Mark McKinnon said. “It sort of reflected his strength and character as the man in the arena.” You can see where the Democrats were going. The RNC actually got there. Four days prior to the announcement of Bush’s leap into the crowd, CNN announced its own stylized move in this direction: Down from the sky box and into… the local diner. From an Aug. 23 press release: CNN will take over the Tick Tock Diner, located one block from Madison Square Garden on the corner of 34th Street and 8th Avenue, for the week of the Republican National Convention in New York, beginning Monday, Aug. 30. Bush’s shift from the podium to the floor was a bid “to bring a special intimacy to the carefully scripted atmosphere of a political convention,” the Times said. CNN is going for a similar effect— convention-goers mingling with the anchors. The Diner’s flashback is to a campaign (and journalism) set piece: the small town cafe in New Hampshire or Iowa, where the regulars gather for eggs and coffee. “As candidates campaign around the county and visit small towns, the diner experience has become a mainstay of national politics,” said Princell Hair, executive vice president and general manager of CNN/U.S. “Crossfire” will be broadcast from the Diner, and correspondents will do stand up reports from there. Like Bush on Thursday night, CNN at its Tick Tock Diner speaks differently to the nation— not ex-cathedra, but surrounded by people. The device also plays on the cliche about New York, and every big city— that it really is a small town. MSNBC, for its part, annouced this week that its convention headquarters will be outdoors— in “historic Herald Square Park.” (Press release, Aug. 25th) Blocks from Madison Square Garden, Herald Square Park is one of the most famous pedestrian crossroads in New York City, providing convention participants as well as the general public the opportunity to participate in MSNBC’s coverage, just as they did at the Democratic National Convention at Boston’s Faneuil Hall. Yes, the opportunity to participate. A political campaign is supposed to be about that. Mingle with our anchors. Join in our coverage. And watch a leader emerge from a sea of supporters Thursday night. Dramatistically, the convention is changing. It’s coming down from the sky box, out from the dias. No more from the mountaintop, some at the top are saying. No more from above. We should be talking with you, not at you. That’s our message this year. We think it fits. We think it works. After Matter: Notes, reactions & links. From the New York Observer back on Dec. 22, 2003: “Since the President is a different kind of Republican, it makes sense that he is nominated by a different kind of convention,” said Mr. Harris, the Mississippian political operative who chairs the Republican National Committee’s Committee on Arrangements, which formally runs the convention. He promised to “redefine” a political ritual that has decayed from a vibrant party conclave into a coronation ceremony over the years, and which has been met with declining attention from the press and the public. Posted by Jay Rosen at August 27, 2004 8:14 PM Print Comments
The best the Democrats could manage in Boston was Kerry the backslapper enters from the rear of the Fleet and works forward to the podium. Dr. Rosen, It's coming down from the sky box, out from the dias. Does CNN's change in position signal a change from a "View from Nowhere"? Or is a PR move, same view from a more populist position? Have conventions become more organizing tools, with training sessions and post-convention assignments for the delegates off-camera, than the consensus building exercise to nominate a candidate? If the conventions have become advertising campaigns competing for free air time, then are the changes really only political theater set designs? Change the set, something new, something different or untried to attract media attention? I thought it might be fun to google up analysis on convention structural formats and changes, but had little luck. Some interesting tidbits I did find: President planning NYC extravaganza, White House goal is unprecedented convention theater (February 26, 2004) “The entire format and actual physical setup could be radically different,” one GOP insider commented. “They might not even have a podium, or maybe a rotating podium or even a stage that comes up from underground. It would be like a theater in the round, with off-site events that are part of the convention.” Presidential Nominations and American Democracy U.S. National Political Conventions Photo Gallery National Party Conventions (516KB pdf file). Posted by: Chuck Moulton at August 29, 2004 11:58 AM | Permalink Nice address. I'm guessing he's not you. Posted by: jed at August 29, 2004 11:21 PM | Permalink I don't think Bush is being all that courageous, other than in that he's breaking convention conventions, so to speak. His resilient popularity is due to the fact that many people see him as "just one of the guys," and he's playing to that audience for all he's worth. If Average Joe American were to come to the conclusion that GWB isn't really average himself the election could get very interesting. Posted by: Alejo at August 30, 2004 1:15 PM | Permalink From Polipundit: "Fred Barnes says the model for this year's GOP convention is FDR's convention in 1944" Posted by: Tim at August 30, 2004 5:09 PM | Permalink Another good historical summary of war-time convention/campaigns on PBS NewsHour Monday (not yet up at the time of this writing). Discussed Lincoln, FDR (1944), Johnson/Humphrey/Nixon (1968) and Nixon/McGovern (1972). From last week: Old Wounds Posted by: Tim at August 30, 2004 7:25 PM | Permalink I can see why they'd need to copy a Democratic presidential icon. Posted by: jed at August 30, 2004 9:44 PM | Permalink Wartime Presidents is a direct link to the PBS Summary I referenced above. Posted by: Tim at August 31, 2004 6:27 PM | Permalink I would like to see the building plans for the dias that was built for President Bush at the Republican National Convention. I would enjoy seeing how it was put together so quickly. Posted by: Fred at September 3, 2004 4:19 PM | Permalink Ihre Krankenkassenbeiträge müssen nicht teuer sein, vergleichen sie noch heute Posted by: igor at October 2, 2004 10:15 AM | Permalink Hi, i just set up my first lingrie store! If you want to come see, then please do! - i like your site by the way, but i dont entirely get what you mean? Can you explain? Posted by: sexy lingerie at October 11, 2004 1:05 PM | Permalink 5648 http://www.texas-hold-em-i.com play texas hold em online here. Posted by: texas hold em at October 12, 2004 2:53 AM | Permalink 7913 http://www.e-texas-holdem.info Posted by: texas holdem at October 13, 2004 7:00 PM | Permalink 3300 http://www.e-texas-hold-em.com Posted by: texas hold em at October 14, 2004 4:21 PM | Permalink 1647 http://video-poker.uni.cccheck it out! Video Poker yabba dabba doo Posted by: Video poker at October 16, 2004 2:12 PM | Permalink 180 http://www.rapid-debt-consolidation.com Posted by: debt consolidation at October 16, 2004 7:56 PM | Permalink 6223 You only get one set of teeth. Take care of them with a good
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